Innovation Fellow
University of Sussex Business School
 
I joined the Digit team in April 2020 as an Innovation Fellow investigating the development and commercialisation of emerging labelling technologies in retail supply chains and operations, and their impact on employment. See Bringing Environmental Radio Frequency Identification (RFID) Tags to Market for more on this project.

Background

I have over 20 years’ experience in consumer research, engagement and publishing, and a background in business and public sector policy.

I’m passionate about responsible business and sustainable consumption and have specialised in delivering positive impact for business and consumers through applied research, engagement, education, and action.

I’ve held several executive and non-executive positions and have significant strategic and organisational leadership experience. For over 10 years I was Group Director of Research and Publishing at Which? – UK’s largest independent consumer body.

I’m experienced in using rigorous, innovative and impartial research and engagement techniques to shape decisions, understand and influence consumer behaviour and to improve service delivery across consumer goods, retail, utilities, financial and public service sectors.

I’m experienced in partnering and collaborating with critical stakeholders regionally, nationally, and internationally, and across industry, government, academia, civil society, and the media.

I am currently appointed to the Ofgem-regulated UK Power Networks Customer Engagement Group as a customer research and stakeholder engagement consultant working on the development of its 2023-2028 business plan.

Research Interests
  • Technological development and marketplace appetite for emerging digital technologies in retail supply chains
  • Potential for innovative digital technologies to be a positive disruptor in the retail sector
  • The relationship between inventors, developers, manufacturers and end-users when developing new digital technologies
  • The employment consequences of the adoption of digital technologies in retail supply chains
  • Participatory Action Research approach
Working Papers

Four working papers relating toBringing Environmental Radio Frequency Identification (RFID) Tags to Market’ – examining the development and commercialisation of Environmentally Friendly Radio Frequency Tags and the employment consequences of the adoption of this technology by major retailers. Funded by UK Research and Innovation and National Productivity Investment Fund.