Lecturer in Information Systems
University of Sussex Business School


Prior to her current appointment, Krysta held academic and visiting positions at the Warwick Business School, the University of Hamburg, Technical University of Munich, University of St. Gallen and MacQuarie University. Krysta holds a BSc in Business Administration (Hons), an MSc in International Business and Management (Distinction) and a Doctorate (Doctor rerum politicarum) in Management (summa cum laude). Her current research work focuses on understanding the impact of digital platforms in our society with emphasis on digital health, the future of work, and e-governance.

Research interests

  • Crowdfunding
  • Digital health
  • Future of work
  • E-governance

Journal articles

Moysidou, K. (2021). What influences us to support a crowdfunding project? A factorial survey analysis to validate and extend existing knowledge. International Journal of Innovation Management, 25(6), 2150062. 10.1142/S1363919621500626

Moysidou, K., & Hausberg, J. P. (2020). In crowdfunding we trust: A trust-building model in lending crowdfunding. Journal of Small Business Management, 58(3), 511–543. 10.1080/00472778.2019.1661682

Book chapters

Moysidou, K. (2017). Motivations to contribute financially to crowdfunding projects. In D. Salampasis & A. L. Mention (Eds.), Open Innovation: Unveiling the Power of the Human Element (pp. 283–318). World Scientific Publishing. 10.1142/9789813140851_0011