Associate Fellow
University of Sussex Business School

Krysta is a Lecturer in Information Systems at the University of Sussex Business School. She was awarded a grant from the Digit Innovation Fund in 2022 on Crowdwork in the creative industry: The case of subscription crowdfunding.


Prior to her current appointment, Krysta held academic and visiting positions at the Warwick Business School, the University of Hamburg, Technical University of Munich, University of St. Gallen and MacQuarie University. Krysta holds a BSc in Business Administration (Hons), an MSc in International Business and Management (Distinction) and a Doctorate (Doctor rerum politicarum) in Management (summa cum laude). Her current research work focuses on understanding the impact of digital platforms in our society with emphasis on digital health, the future of work, and e-governance.

Research interests

  • Crowdfunding
  • Digital health
  • Future of work
  • E-governance

Journal articles

Moysidou, K. (2021). What influences us to support a crowdfunding project? A factorial survey analysis to validate and extend existing knowledge. International Journal of Innovation Management, 25(6), 2150062. 10.1142/S1363919621500626

Moysidou, K., & Hausberg, J. P. (2020). In crowdfunding we trust: A trust-building model in lending crowdfunding. Journal of Small Business Management, 58(3), 511–543. 10.1080/00472778.2019.1661682

Book chapters

Moysidou, K. (2017). Motivations to contribute financially to crowdfunding projects. In D. Salampasis & A. L. Mention (Eds.), Open Innovation: Unveiling the Power of the Human Element (pp. 283–318). World Scientific Publishing. 10.1142/9789813140851_0011 

Four new projects supported in Digit’s third round of Innovation Funding

27 July 2022

The projects will explore crowdfunded work in creative industries, the use of open source digital infrastructure, the digitalisation of access work and the role of HR managers in creating 'good work' through digitalisation.