Associate Fellow
University of Leeds Business School

Josh was awarded a grant from the Dgit Innovation Fund in 2021 on A Framework for Digital Strategy Work: Exploring Inclusion and Transparency in the Strategy Process.


I am a Lecturer (Assistant Professor) in Strategy and Innovation and joined Leeds University Business School in 2017. My PhD explored strategy and organisational legitimacy in pluralistic contexts. I have worked closely with organisations on a number of research and consultancy projects, many of which are ongoing, including with Accenture, Deloitte, IBM, CILIP, Microsoft, and the NHS.

Research interests

My research interests focus on strategy and innovation, including; pluralistic contexts, strategic agility, digital strategizing, open strategy, legitimation, and digital innovation. I have published in high-ranked journals and often present at leading conferences including the Academy of Management Annual Meeting, European Group for Organizational Studies (EGOS), Strategic Management Society Annual Conference/Special Conferences, International Conference on Information Systems, European Conference on Information Systems, IFIP 8.2 Working Conference, and the Hawaii International Conference on System Sciences.

Research Articles

Morton J, Amrollahi, A, Wilson AD. Forthcoming. Digital Strategizing: An Assessing Review, Definition, and Research Agenda. Journal of Strategic Information Systems.

Morton J, Wilson AD, Cooke L. 2020. The digital work of strategists: Using open strategy for organizational transformation. Journal of Strategic Information Systems. 29(2), pp. 1-17.

Morton J, Stacey P, Mohn M. 2018. Building and Maintaining Strategic Agility: An Agenda and Framework for Executive IT-Leaders. California Management Review. 61(1), pp. 94-113.


Newell S, Morton J, Marabelli M, Galliers RD. 2020. Managing Digital Innovation: A Knowledge Perspective. London: Red Globe Press (Bloomsbury Publishing)

Morton J, Wilson A, Galliers RD, Marabelli M. 2019. Open Strategy and Information Technology. In: Seidl D; Von Krogh G; Whittington R (eds.) Cambridge Handbook of Open Strategy. Cambridge, UK: Cambridge University Press, pp. 169-185

£123,000 awarded in Digit Innovation Fund Round 2

28 July 2021

Projects awarded funding include research into the deployment of digital technologies in social care work and exploring disability, neurodiversity and remote working.