David presented alongside his co-author Dr Hyojung Sun (University of York), music industry executive Merck Mercuriadis and multiple Grammy Award winning musician Nile Rodgers.
Prof David Hesmondhalgh pictured with Nile Rodgers, Merck Mercuriadis and Dr Hyojung Sun
Regarding the “winner takes all” nature of the music market in which superstars and those associated with them receive the most money, David said, “A lot of the issues are about moving the attention and the money further down the long tail—towards the torso, as it were.”
He went on to explain, “…If there is going to be significant intervention, it would have to be a public service model that moves the attention… down the long tail towards the torso and favours musicians who are not getting sufficient attention in the present context.”
The evidence session drew significant media attention, receiving coverage from The Guardian and Music Week amongst others.